Global mobility leader inDrive has made a significant pledge to recruit over 400 women drivers in Cape Town, marking a bold step toward fostering gender equality in the ever-evolving ride-hailing landscape.
This initiative comes at a critical time, as South Africa grapples with a persistently high unemployment rate—35% of women were unemployed in the last quarter of 2024. “We recognize the unique challenges that women face in accessing employment opportunities in South Africa,” stated Ashif Black, Country Representative at inDrive South Africa. “Our commitment to increasing female driver participation is just one way we aim to create more equitable opportunities. Additionally, passengers will have the option to select female drivers, giving them greater control over their ride experience and empowering women in the industry.”
With a mission that seeks to impact 1 billion people globally by challenging injustices, inDrive is fully dedicated to enhancing female representation in South Africa’s e-hailing industry while creating transformative economic opportunities for women. This International Women’s Month, inDrive is taking an inspiring leap towards greater inclusivity by setting an ambitious target to onboard over 400 female drivers in Cape Town. By generating more earning opportunities for women and addressing the rising demand for female drivers, this initiative aims to cultivate a more diverse and equitable ride-hailing environment. Increasing the number of women behind the wheel is a pivotal move toward economic empowerment and building a more inclusive mobility landscape.
Recent research has illuminated a compelling insight: over 80% of e-hailing passengers express a preference for female drivers when given the choice. These findings highlight the urgent need for greater female participation in the industry, ensuring that all passengers enjoy a more inclusive, trustworthy, and fulfilling mobility experience.
Beyond merely promoting economic empowerment, inDrive’s initiative enhances trust and confidence in South Africa’s ride-hailing services by offering passengers—particularly women—an expanded array of choices. As the company steadfastly pursues its global mission to challenge injustice, create meaningful opportunities, and redefine fair mobility, it remains resolutely committed to driving gender equality throughout the transport sector.
Leave a Reply